"The Food Lady" is a TV show that aired for the first time in 2016 - on WFLX - on the weekends. The show was hosted by our own Pam Triolo - who went around to local restaurants to interview the owners, cook with the chefs and - best of all - taste a bunch of delicious food! The Food Lady was seen by more than 500,00 viewers every month.
First Impressions designed "The Food Lady" brand from ground up. The logo consists of a cartoon style portrait of Pam. The blue and pink color scheme - along with the font choices and swirls - was used throughout the branding and marketing to give "The Food Lady" a fun and playful feel, while remaining warm and professional.
Client: The Food Lady